Marketing Training for the AI Era
Workshops and courses for SEO and marketing teams that want to apply AI with confidence
AI has changed how search and digital marketing work, but most available training is too generic to be immediately useful for practitioners. These workshops and courses are designed specifically for SEO professionals, digital marketers, and agencies: people who already know the industry and need to understand how AI actually affects their work, their tools, and their results. I share what I know openly, competitors included.
How Google Really Works
A technical course that starts from first principles: the client/server model, HTTP, crawling, indexing, and ranking. Artificial Intelligence has always been part of how search engines work, from early NLP to today's systems that answer questions directly without sending users to websites. Understanding these foundations matters more now than ever, especially for practitioners in SEO and digital marketing. Despite its technical depth, this is deliberately an introductory course: it gives the grounding most practitioners never receive, and serves as the foundation for the more advanced courses.
Artificial Intelligence for SEO Dummies
If you never cared about artificial intelligence before ChatGPT and the AI revolution, you need this course. It covers the concepts that now shape the tools and platforms SEO professionals use every day — machine learning, neural networks, large language models, embeddings, generative AI, RAG, and agents, all explained from the ground up, without assumed knowledge. By the end, you will understand not just the concepts themselves, but how they connect to search engines, SEO practice, and the strategies of the AI providers reshaping the industry. A word of warning: this is a rigorous course that covers some mathematical ground, not a superficial overview. It's designed for people who want to genuinely understand how things work.
SEO Data Workshop: From Raw Data to Insights
A two-day hands-on workshop on data-driven search marketing, built around Python and AI tools including LLMs and agents. Participants work with real data from Google Search Console, Screaming Frog, web server logs, Chrome UX Report, PageSpeed Insights, the Knowledge Graph API, and data extracted directly from websites. Some familiarity with Python is expected, not as an expert but enough to read and understand code, most of which can be generated by AI tools during the workshop itself.
Custom Corporate Workshops
Not every organization fits a standard course. This offer is for companies and teams that need training built around their specific tools, data, platforms, and business challenges. The format, duration, and content are defined together after an initial conversation about your goals and current situation. When training alone isn't enough, custom workshops can also be delivered as part of broader SEO or AI consultancy. Get in touch to discuss what your team needs.
Bring AI expertise to your team
Training can be delivered in-house, at events, or as part of a broader consultancy engagement.
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