SEO & AI Services
Science-grounded consultancy for search marketing and artificial intelligence
I work with clients who face rich search scenarios and channels: from Google to eCommerce platforms like Shopify and Amazon, to YouTube, across multiple countries and languages. Search engine optimization remains the foundation. In ambitious scenarios, however, understanding how AI models process information and represent brands and content to potential customers is what makes the difference. This is why I have developed specific methodologies and tools to help clients perform well in both traditional search and generative systems.
These methodologies cover market research and competitive analysis across several marketing channels. The insights gathered are used to find gaps with competitors and to create a strategy to address them, taking into account the client's specific situation, data, and technological infrastructure.
I lead every engagement, working with a select group of collaborators where needed.
Search & AI Presence
Search engines and AI services have become the primary way people discover brands and evaluate them. We analyse how a brand and its websites are represented across both. Organic results, AI-generated answers, knowledge panels, entity associations: we provide recommendations on content, structure, and technical signals to improve visibility and measurable leads.
eCommerce Optimization
Product catalogues live or die on the quality of their textual content: titles, descriptions, attributes, and category copy that works for both users and search systems. We learn from the client's existing materials and style guides, then produce and optimise content at scale using LLM-driven workflows, always reviewed and validated before delivery.
Search & AI Market Research
Search queries and AI-generated responses contain structured, quantifiable information about what a market actually wants and what your competitors are doing to capture it. We extract that information by interrogating both search engines and generative and embedding models, then process and cluster it to surface demand patterns and opportunities. The output is actionable: specific directions for content, product, and strategy.
AI Integration for Marketing
We design custom AI workflows for marketing teams that need to automate or scale operations currently done manually. Typical engagements include agentic pipelines for editorial production and LLM-driven systems for product catalogue creation and optimization. We define the architecture and recommend the right technologies; the client implements and owns the result.
Technical SEO Audits
Websites accumulate technical problems that suppress visibility: crawling inefficiencies, indexing errors, HTTP issues, CMS-specific misconfigurations. We audit all these aspects and deliver a prioritized set of findings and recommendations. Not generic checklists but the results of our custom, thorough investigation.
And More
Alongside these core services, we handle a range of specific requests: website migrations with complex URL mapping, analyses of organic traffic drops, information architecture reviews, and other technical or strategic interventions. If you have a problem that does not fit a standard brief, or if you are looking for training services for your team, get in touch.